Product management coaching, consulting, and advisory to help you

Build Teams that Build Products that Build Businesses

  • Cassie - just wanted to express excitement for the way you approach problems here... On one level, you're helping us solve stuff the tactical nitty gritty stuff. But on a different level (and I think more important) - examining our culture and mindsets that have led us into some of these issues in the first place. Which I think is way harder. I'm hopeful and excited that you're helping cultivate more actual craftspersonship and a healthier culture overall.

    Alex, Product Manager

  • You're somebody that's really used to working in a lot of ambiguity, somebody that's able to cross-cut through many different layers of the organization, somebody that's able to build relationships and build bridges, like somebody that is able to weave that together in narratives that people understand. Those are all things that I see day and and day out that you're incredibly good at. And so thank you.

    Erin, Enterprise Principal Product Designer

  • You reignited the soul of my startup.

    Adam Braun, CEO & Co-Founder of Clarasight

  • We have made so much progress in the last 2 months compared to the last 2 years with Cassie's help.

    Devin Luquist, Vice President of Product at BetterUp

  • Cassie has an exceptional ability to connect with people and distill years of complex context into a clear and actionable path forward. When she joined our organization, we were facing a lack of clear strategy and direction. She immersed herself in a deeply technical space, uncovering key insights and introducing frameworks that simplified the problem landscape. Her work brought alignment across senior VPs in product, engineering, and design, fostering clarity where there was ambiguity. Beyond operational improvements, Cassie helped shift perspectives, equipping us with new ways of thinking that continue to guide both stakeholder engagement and individual decision-making. Her impact has been both immediate and enduring.

    Hina Patel, Engineering Director at BetterUp

  • Cassie = intellect-meets-action-meets-persistence-meets-diplomacy...amazing collection of skillz

    Pat, Investor

  • I really loved talking with you, learning from you and I always felt that the meeting will be elevated with you around. I have missed someone reminding us to keep on learning and that learning is ok and you have been exactly that force we needed here.

    Jane - Sr. Product Manager

  • Just wanted to drop you a quick line to say that many praises were shared about you & the grounding, encouraging, and up-leveling product force you've brought.

    Helen, Staff Product Manager

  • Wow, I'm grateful to have gotten to work with you... You have really helped to improve Product at "Acme Co" and helped make my life better with the perspective and changes that you've brought

    Larry, Senior Product Manager

Services

Product Coaching for Startup Founders

Are you a first-time founder trying to lead product without a traditional product background? Many founders act as the de facto product leader in early stages, but without hands-on experience, it can be overwhelming. I help founders bridge this gap by providing strategic product management support—creating that safe space to explore the hard yet important questions. Is what I am working on the most potent use of my time to find product-market-fit? Outside perspective paired with deep experience can be a powerful pairing to amplify your vision, leadership, and entrepreneurial spirit.

Coaching for Product or Engineering Leaders

Are you stepping into product leadership for the first time or feeling stuck at the next level? Are you an engineer leaning into product management or a CTO leading the product function? Whether you're a rising star or a battlefield-promoted leader in a fast-moving startup, the transition can be challenging. I provide coaching to accelerate your leadership growth, helping you build confidence, communicate effectively, and drive strategic product impact.

Product Management Consulting

Struggling to scale, align, or execute? I provide fractional and project-based executive product leadership—without the full-time cost. I’ve helped startups:

  • Navigate CPO & CTO transitions or leaves of absence

  • Align vision, strategy, and execution through R&D offsites

  • Strengthen collaboration across sales, marketing, and product

  • Optimize operations and reduce technical debt

I bring experience across B2B, B2C, and B2B2C, delivering solutions like product assessments, roadmaps, MVPs, and operational frameworks.

Advising

Do you need an experienced partner to stress-test your ideas and refine your product strategy? I advise startup founders on product development, market positioning, and scaling challenges—helping them make data-driven decisions while avoiding common pitfalls.

Speaking & Teaching

I love demystifying the art and science of product management. I’ve spoken at industry events, led workshops, and taught teams how to build great products. Interested in having me speak at your event? Drop me a line below.

Full Time Roles

There’s something magical about being in a full-time role leading a team. If you like what I have to share here, but require someone in a full-time role, reach out. Sometimes a product leadership role is best served when immersed with the leadership team and the product development team. Perhaps sparks will fly and we’ll find alignment. Or we can find a way to do a mutual test-drive and see where we land!

About Me

I grew up in Silicon Valley—my parents met at HP. In 3rd grade, I tried explaining my dad’s job as a Product Marketing Manager and got questions I couldn’t answer.

Apple. Tree. I followed my engineering dad to Cornell, thinking I’d run world-class restaurants. Then my tech genes kicked in. From management consulting to product marketing to product management, I was hooked. When I landed my first product marketing gig, Dad whiteboarded the Kano model for me. A few years later, we went to an Edward Tufte seminar together. Safe to say, it’s in my blood.

Fast forward 20 years: I’ve led product at four startups, from napkin stage to IPO.

What keeps me in the game? I love product. Buy me an Old Fashioned, and let’s talk about the product operating model, sales vs. product dynamics, or what it really takes to get cross-functional teams (prod-eng-design-data, marketing, ops, CS) working as one. I live for building teams that build products that build businesses—and I’d love to share that passion with you.

Let’s work together

Have a question? Interested in working together? Fill out some info and I will be in touch shortly! Can't wait to hear from you!